“We started Impulse because we want to change the way the world sees and experiences Colombia.
Impulse was born from years of guiding, listening and co-creating. What we saw was clear: the most meaningful moments in Colombia don’t happen on TripAdvisor’s top 10 list. They happen in kitchens, intimate concerts, on backstreets, in small conversations that change your perspective forever.
That’s what we’re here to create. We’re Rodrigo and Juliana, and through Impulse Travel, we connect travelers to the Colombia we know and love: human, creative, complex, and full of heart.
We believe there is a Colombia for everyone. Let’s find the Colombia for you!”
Rodrigo Atuesta and Juliana Medina
Owners
About us
Impulse Travel is a Colombian DMC and certified B-Corp that designs and operates custom trips for international travelers and B2B partners. We combine deep local knowledge with high service standards to deliver experiences that are both meaningful and seamless, connecting people to Colombia through its places, culture, and changemakers.
What sets us apart
We Understand the Modern Traveler
Having spent thousands of hours guiding travelers from around the world, we know what matters—authenticity, depth, flexibility, and flawless service. We anticipate your clients’ needs because we’ve walked alongside them.
Safety Starts with Trust
We know Colombia—its rhythms, its people, and its realities. Our close relationships with local communities, constant presence in the field, and commitment to responsible travel ensure our guests feel secure, welcomed, and cared for.
We Operate Directly
We’re on the ground with you—no confusing chains of subcontractors or impersonal logistics. Our team personally designs, operates, and oversees every detail of your trip, ensuring seamless execution and a local touch from start to finish.
We Open Doors Others Can’t
Our strength lies in our network. From world-class chefs to grassroots peacebuilders, academics to artists, we offer rare access to Colombia’s top talent and changemakers—creating ungoogleable experiences you won’t find anywhere else.
Say hola to our team!
We’re a group of passionate Colombians and changemakers who love sharing our country. Each of us brings local knowledge, warm hospitality, and a personal passion. We are ready to help you explore Colombia with confidence and care.
I'm in charge of coming up with new products and putting together our signature trips. Over ten years in the industry, I've worked with local changemakers to design itineraries that create authentic connections and sustainable benefits for Colombian communities.
My job is to set the company's vision, work on strategic partnerships, and manage our global outreach. As a guide, I've always loved storytelling, and now I'm helping people to create travel experiences that connect travelers with Colombia's vibrant people, cultures, and landscapes.
I connect curious travelers with transformative experiences across Colombia. With a long career in sales, marketing, and travel design, I focus on building trusted relationships and creating tailor-made journeys that reflect Colombia’s cultural depth and diversity. I’m passionate about tourism as a tool for peacebuilding and community empowerment.
As Travel Advisor at Impulse Travel, I specialize in crafting and co-creating unforgettable journeys that reveal the best of Colombia. With 5 years of experience in the tourism industry and deep, on-the-ground knowledge of the country’s diverse regions—including nature-based destinations—I help both direct clients and B2B partners design meaningful, tailor-made experiences. My role is to meet and exceed travelers' expectations at every stage of the journey, while showcasing Colombia through a lens of authenticity and impact.
With 10 years of experience in the tourism sector, I specialize in designing and curating impactful travel experiences for international markets. At Impulse Travel, I lead the development of a strong and diverse portfolio by identifying local providers and changemakers across Colombia, building efficient partnerships that bring meaningful and high-quality products to life for our clients.
With 7 years of experience in the Tourism Industry, specializing in ecotourism and experiential travel across both B2B and B2C models. I have successfully built and led a capable team while fostering strong, trust-based relationships with clients and partners.
With 2 years of experience in the tourism sector, I make sure every activity and operation is executed just as it was designed—down to the last detail—so travelers enjoy smooth, high-quality, and truly authentic experiences. I’m driven by teamwork and committed to making every trip reflect the best of Colombia while exceeding our travelers’ expectations.
With over 10 years of experience in the tourism sector, I oversee the logistical execution of travel experiences across various destinations in Colombia. I coordinate communication between local providers, internal teams, and travelers, ensuring operations run smoothly, with high quality and a strong social impact. I work closely with host communities and strategic partners to deliver seamless operations that reflect the values of responsible tourism, innovation, and positive transformation.
With 5+ years of experience blending creative strategy and data-driven insights to optimize digital ecosystems. I specialize in enhancing operational efficiency, leading cross-functional teams, and aligning IT solutions with business goals to drive measurable performance across platforms.
With 7 years of experience and passion in the tourism sector, I'm dedicated to connecting travelers with the essence of Colombia, crafting authentic stories and campaigns that generate a positive and lasting impact.
With over 10 years of experience in accounting, administration, and financial management. I am dedicated to leading financial management processes, tax planning, and budget control, providing organization, compliance, and financial analysis to support strategic decision-making.
I have 3 years of experience in accounting and administrative activities. Focusing on financial management and accuracy, I contribute to the company’s sustainable growth by managing resources transparently and efficiently. In my role, I support responsible tourism in Colombia by ensuring that every financial process generates a positive impact for communities and travelers.
With 5 years of experience in the accounting and administrative field, I specialize in the financial and operational management of organizations. My commitment within the organization is to contribute to the achievement of accounting goals and the optimization of internal processes, always striving for efficiency, order, and regulatory compliance.
Our Journey
January 2010
Rodrigo starts guiding tours in Bogota
As 21 year-old student of Industrial Engineering, Rodrigo started guiding walking tours in Bogota. He had started in hospitality at 15, as a Coach Surfing host.
June 2014
Juliana starts guiding tours in Cartagena
Being a German-speaking student of Finance, she saw an opportunity with the cruise ships stopping in Cartagena. Juli would go and find customers at the marina. She was 19 years old.
2013-2015
From guides to entrepreneurs
Juli and Rodri, became business partners of the companies they worked for. Rodri became a partner of destinobogota.com, an innovative operator of tours in Bogota, and Juli of I Show You Colombia, an operator in the Caribbean coast.
August 2015
DMC Accredditation by Procolombia
destinobogota.com expanded to Medellin and Cartagena with its innovative approach to experience design. Started providing experiences for larger DMCs. Rebranded to ViaColombia after it was accredited as a DMC by the tourism board.
October 2016
Colombia signs the Peace Agreement
A new beginning for our country. Impulse took an active role in this process by supporting grassroots peacebuilding initiatives. This was the time Breaking Borders (a tourism initiative by former gangsters) and multiple similar initiatives started.
May 2019
Accelerated by Booking Booster
Impulse joined Booking.com’s prestigious Booking Booster accelerator and created the proprietary HEART framework, enhancing its ability to scale impact-forward tourism with clarity and purpose.
September 2019
Rebranded to Impulse Travel
After years building under previous names, the company reimagined its identity in 2019, emerging as Impulse Travel to reflect its renewed vision and expanded services across Colombia.
January 2020
Named Leader in Music Tourism
Impulse became Colombia’s go-to brand for music tourism, thanks to its celebrated Sounds of Colombia series and partnership with master musician Gregorio Uribe, connecting travelers to the country’s musical soul.
Pandemic (2020-2021)
Pivoted Fully to Social Impact
During the pandemic, Impulse doubled down on impact efforts. They launched Collective Impulse, a nonprofit sister organization, to support community resilience and regenerative practices.
September 2021
Co-Created Meaningful Travel Summit
Impulse partnered with ProColombia and Tourism Cares to host the inaugural Meaningful Travel Summit. A pivotal event aimed at shaping socially conscious tourism in Colombia.
May 2022
Awarded by UNWTO
The company earned a prestigious award from the UNWTO, honoring its innovative contributions to sustainable and impact-driven tourism in the region (SDG-16).
June 2025
Reinforced Focus on DMC Services
Impulse officially separated its tours-and-activities business, choosing to concentrate entirely on its DMC vertical—delivering fully branded, end-to-end services for B2B partners and independent travelers alike.
Professional networks we are part of
Ready to plan an immersive Colombian experience?
We’re here to work with you and make your Colombian dream come true.