“We started Impulse because we want to change the way the world sees and experiences Colombia.
Impulse was born from years of guiding, listening and co-creating. What we saw was clear: the most meaningful moments in Colombia don’t happen on TripAdvisor’s top 10 list. They happen in kitchens, intimate concerts, on backstreets, in small conversations that change your perspective forever.
That’s what we’re here to create. We’re Rodrigo and Juliana, and through Impulse Travel, we connect travelers to the Colombia we know and love: human, creative, complex, and full of heart.
We believe there is a Colombia for everyone. Let’s find the Colombia for you!”
Rodrigo Atuesta and Juliana Medina
Impulse Travel Owners
Professional networks we are part of
The Impulse Difference
Behind every journey is a way of working built on local expertise, trusted relationships, and thoughtful execution. These are the principles that shape every experience we create across Colombia.
Trusted Local Access
Rare access to people and places built on years of local trust, not one-off transactions. We open doors that others can’t, ensuring every encounter is authentic and culturally grounded.
Calm & Capable Execution
Complex logistics handled with composure. We make smart, fast decisions on the ground, ensuring that shifts in plans never translate into stress for you or your travelers.
Single Point of Contact with National Reach
An accountable team bridging global expectations with deep insight across all regions. We simplify your journey by managing every local detail with seamless, nationwide consistency.
Personalized Itinerary Design
Journeys built from deep contextual knowledge, not templates. We move beyond recycled routes to design itineraries that reflect the true people and purpose of each territory.
Professionalism with a Human Touch
Operational rigor delivered with warmth and care. Expect clear communication and fast responses within a relationship that always feels personal, never transactional.
Say hola to our team!
We’re a group of passionate Colombians and changemakers who love sharing our country. Each of us brings local knowledge, warm hospitality, and a personal passion. We are ready to help you explore Colombia with confidence and care.
I'm in charge of coming up with new products and putting together our signature trips. Over ten years in the industry, I've worked with local changemakers to design itineraries that create authentic connections and sustainable benefits for Colombian communities.
My job is to set the company's vision, work on strategic partnerships, and manage our global outreach. As a guide, I've always loved storytelling, and now I'm helping people to create travel experiences that connect travelers with Colombia's vibrant people, cultures, and landscapes.
I connect curious travelers with transformative experiences across Colombia. With a long career in sales, marketing, and travel design, I focus on building trusted relationships and creating tailor-made journeys that reflect Colombia’s cultural depth and diversity. I’m passionate about tourism as a tool for peacebuilding and community empowerment.
As Travel Advisor at Impulse Travel, I specialize in crafting and co-creating unforgettable journeys that reveal the best of Colombia. With 5 years of experience in the tourism industry and deep, on-the-ground knowledge of the country’s diverse regions—including nature-based destinations—I help both direct clients and B2B partners design meaningful, tailor-made experiences. My role is to meet and exceed travelers' expectations at every stage of the journey, while showcasing Colombia through a lens of authenticity and impact.
As a Colombian Travel Expert I specialize in designing unforgettable, tailor-made travel experiences in Colombia. My expertise lies in offering deep immersion into the country's rich culture and traditions, planning unique itineraries across the country.
With 10 years of experience in the tourism sector, I specialize in designing and curating impactful travel experiences for international markets. At Impulse Travel, I lead the development of a strong and diverse portfolio by identifying local providers and changemakers across Colombia, building efficient partnerships that bring meaningful and high-quality products to life for our clients.
With 3 years of experience in the tourism sector, I make sure every activity and operation is executed just as it was designed—down to the last detail—so travelers enjoy smooth, high-quality, and truly authentic experiences. I’m driven by teamwork and committed to making every trip reflect the best of Colombia while exceeding our travelers’ expectations.
With over 10 years of experience in the tourism sector, I oversee the logistical execution of travel experiences across various destinations in Colombia. I coordinate communication between local providers, internal teams, and travelers, ensuring operations run smoothly, with high quality and a strong social impact. I work closely with host communities and strategic partners to deliver seamless operations that reflect the values of responsible tourism, innovation, and positive transformation.
With 5+ years of experience blending creative strategy and data-driven insights to optimize digital ecosystems. I specialize in enhancing operational efficiency, leading cross-functional teams, and aligning IT solutions with business goals to drive measurable performance across platforms.
With 7 years of experience and passion in the tourism sector, I'm dedicated to connecting travelers with the essence of Colombia, crafting authentic stories and campaigns that generate a positive and lasting impact.
With over 10 years of experience in accounting, administration, and financial management. I am dedicated to leading financial management processes, tax planning, and budget control, providing organization, compliance, and financial analysis to support strategic decision-making.
I have 3 years of experience in accounting and administrative activities. Focusing on financial management and accuracy, I contribute to the company’s sustainable growth by managing resources transparently and efficiently. In my role, I support responsible tourism in Colombia by ensuring that every financial process generates a positive impact for communities and travelers.
With 5 years of experience in the accounting and administrative field, I specialize in the financial and operational management of organizations. My commitment within the organization is to contribute to the achievement of accounting goals and the optimization of internal processes, always striving for efficiency, order, and regulatory compliance.
Our Story
Impulse began long before it became a company. As guides, Rodrigo and Juliana discovered that the moments travelers carried home were never the landmarks they visited, but the people they met and the perspectives they gained along the way. When Colombia entered a new era after the 2016 Peace Agreement, they saw an opportunity to help the world discover the country’s true character through travel. What began as a simple observation became a lasting mission: to be an impulse behind Colombia’s renaissance by connecting the world with the people, places, and perspectives that reveal its true character.
To us, the Colombian Renaissance is the generation-wide movement redefining how Colombia sees itself and how it is seen by the world. It is driven by people who have chosen to invest their talent, creativity, and ambition in the country, rediscovering the value of our traditions, our biodiversity, our culture, and our communities. Many have returned home after studying and working abroad, bringing back a global perspective. Others have remained in place, delving deeper into their roots and establishing movements, networks and collectives. Both have chosen to build Colombia’s future from within. We believe travel has a unique role to play in this transformation: creating meaningful encounters that inspire pride at home, challenge perceptions abroad, and help reveal the extraordinary country Colombia is becoming.