At Impulse, we don’t see impact as a separate department or a charitable add-on. We see impact as a core element of our business model and what makes Impulse unique is the natural result of curiosity meeting opportunity. Through our work, we fuel the Colombian Renaissance—connecting global travelers with the changemakers, creative leaders, guardians of tradition, and peacebuilders who are redefining our country’s future.
Impulse is a collective of people who share values and a vision about tourism. Our passion for Colombia drives us to connect travelers with the country’s essence, generating significant change in communities and the environment.
- Put Your Heart Into It: Every experience is designed with intention and purpose, transforming a trip into a meaningful moment that leaves a mark.
- People First: We prioritize human connections above empty sightseeing. We believe the beauty of hospitality lies in human encounters. That’s why we say “people are the real destinations”.
- Change Is Evolution: We embrace transformation and constant growth, always seeking to innovate for tourism that positively impacts.
- Work With Fire, Stay Cool: We lead with passion and conviction, always maintaining humility and joy in every adventure we create.
This is how we measure our impact
Impulse is a for-profit business with purpose at our core. From day one, we’ve believed that tourism should create positive change. Every experience we design supports local communities, promotes cultural preservation, and contributes to a more inclusive and regenerative travel industry in Colombia. These metrics reflect how Impulse and all our local partners, are spinning the wheels of positive transformation in Colombia.
Changemakers
we partner with
125
Direct income generated to community projects
1.21
USD$ Million
Grass-roots social enterprises we partner with
32
Traveler-local meaningful connections created
8.22
Thousand Connections
*Impact Metrics Updated on May 14, 2025. If you want to learn more about measuring methods and the theory of change behind the metrics, please contact us.
We do it with HEART: Our experience development framework.
At Impulse, we see travel as a powerful tool for connection, learning, and transformation. But for tourism to be truly sustainable and equitable, it must be designed with intention. Our HEART framework makes that intention actionable. It guides how we design experiences—placing value not just on what travelers see, but on how those experiences are created, who benefits from them, and what long-term impact they leave behind.
Stories That Inspire: The Face of Impact
Discover the lives we are touching and the projects we are empowering. Each story is a testament to the power of conscious tourism.
Part 1: Breaking Borders, the changing face of tourism in Colombia 1:11
“We must remember the good and beautiful things so we can strengthen them and leave the bad things in the past” – Andrés Saavedra
La Sabiduría Ancestral 1:49
“The Ancestral Wisdom” is the title of the life project of Mateo Sanchez, historian and illustrator of the indigenous Kabiyari people, thanks to the support of more than 15 volunteers and more than 100 donors, Mateo immortalized in an illustrated book a series of myths, legends and knowledge of the Kabiyari and Barasano.
Rafting for Peace 1:34
Explore San Vicente del Caguán (Caquetá), a region that was known for the country’s armed conflict. You’ll meet a group of former guerrilla members from the Revolutionary Armed Forces of Colombia (FARC) who chose rafting as their path to social reintegration.