🌍 Juliana Medina | CEO & Co-founder at Impulse Travel | Storyteller of Colombia I believe that people are the real destinations. As Co-founder and CEO of Impulse Travel, I design meaningful travel experiences that connect travelers from around the world with the creators of the new Colombia — community leaders, artists, academics, musicians, and dreamers who reveal the country’s true soul. Over the years, I’ve partnered with global travel companies — from boutique operators to major brands — to craft journeys with purpose, experiences that leave a mark, and human relationships that go beyond business. I’m passionate about showing how tourism can be a force for good, and I’ve had the privilege to share that message as an Adventure Travel Trade Association (ATTA) Ambassador, international speaker, and B Corp entrepreneur driven by the belief that travel can transform lives — starting with our own. ✨ At my core, I’m guided by curiosity, connection, and the conviction that there’s always a powerful story behind every journey. Linkedin profile: https://www.linkedin.com/in/juliana-med-riv/